ĭuring Baskin's time in the military, he married Robbin's sister, Shirley Robbins. As soon as he returned he used $6,000 to open Snowbird Ice Cream in California 1945. He too entered the military during World War II. When he was a teenager in 1930s, Robbins managed an ice cream counter in his father's store. Irv Robbins had been in the ice cream business his entire life. After the war he wanted to continue with his ice cream business, so he opened up Burton's Ice Cream Shop in California in 1946. He even got a little experimental with it when he started using some tropical fruits. He somehow obtained some equipment and started making ice cream for other soldiers. īaskin-Robbins was founded in 1948 by American brothers-in-law Burt Baskin and Irv Robbins from the merging of their respective ice cream parlors, in Glendale, California.īurt Baskin learned about ice cream while he was in the military during World War II. The company has been based in Canton, Massachusetts, since 2004 after moving from Randolph, Massachusetts. The company has introduced more than 1,300 flavors since 1945, including the 2019 addition of vegan and non- dairy flavors. #DOES DUNKIN DELIVER FOR FREE#Baskin and Robbins believed that people should be able to sample flavors for free until they found one they wanted to buy. The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy & Mather) in 1953. The company is known for its "31 flavors" slogan, with the idea that a customer could have a different flavor every day of any month. Baskin-Robbins has stores in nearly 50 countries. It claims to be the world's largest chain of ice cream specialty stores, with more than 8,000 locations, including nearly 2,500 shops in the United States and over 5,000 in other countries. Based in Canton, Massachusetts, Baskin-Robbins was founded in 1945 by Burt Baskin (1913–1967) and Irv Robbins (1917–2008) in Glendale, California. Baskin-Robbins is an American multinational chain of ice cream and cake specialty shops owned by Inspire Brands.
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